Our Mission

At EC30, we are on a mission to re-imagine clean for the planet.
So you can stop just cleaning.
And start living clean.

Rethink Everthing

Lists of Ingredients that you can’t pronounce. Plastic bottles that scream at you. Tons of plastic waste and chemicals you don’t need.
At Procter & Gamble, we invented clean – from the first soap that floats ™ - to cleaning every surface on you and around you. It's time to make a difference that lasts for generations to come. 

Years of research and questioning everything that the industry took for granted paid off. Today, we are proud to present you with the most unexpected and game-changing technology.

Surprising Inspiration

We got enlightened to link our best-in-class cleaning technologies with the best practices from textiles industry. This is how the swatch was born!
It's small, but potent to do the most impotant home and personal care cleaning jobs!

Genius Behind Waterless Simplicity

Our technology is smarter, you get better clean. With smarter technology and less ingredients, you are getting the best clean we have ever offered. So, that you will want to use it on everything - even your toilet!